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If coffee is too finely ground and used in the wrong kind of process, it makes your coffee bitter. What kind of grind is the best for my coffee? Drip coffee – medium grind, French Press – coarse grind, Espresso – very fine grind. Batdorf and Bronson roasts their beans and only sends them out after one to two days, giving the coffee proper time to degas. If you wait a couple days the essence goes away. This ensures that they really get a fair price for their work in the coffee farming business.ĭegas – Just roasted coffee has a grassy taste. This negates the entire purpose of Fair Trade.ĭirect Trade – The coffee roaster has an agreement with the farmer with no middle man involved. This is the only grinder that properly ensures the best grind for optimal flavor.įair Trade – This refers to the farmers being part of a cooperative of Co-op that charges fees that often times the farmer cannot afford. They are a combination of single origin, and the final product is more delightful that having them by themselves.īurr Grinder – If you don’t have a burr grinder at home, then it is better off to grind your beans at the grocery. Blend coffees because different coffees have different flavor profiles. Single Origin Coffee – All beans came from the same region / farm.īlend – If the name sounds a little crazy (like Boho), it is most likely a blend. Buy from small roasters that source directly (explanation below).ĭid you know? Latte art is a really serious competition that has world champions? Gettin’ Schooled on Coffee with Ren: If you can see and hear insects and birds nearby the crop, you know it is healthy. Pesticides that must be used to get rid of fungus are NOT bad for the environment. But is is still extremely high quality coffee. For example, less than one percent of the coffee in Costa Rica is organic. Organic labeling can be costly and doesn’t necessarily represent the best coffee. When buying coffee, should we look for organic? Not necessarily. Meet our people.” Another slogan that we have around here is “Not every pot is meant to brew Batdorf.” We put people first and want to serve the local restaurants while caring for the environment. The marketing philosophy is “Taste our coffee. Why did you choose to come work there? I really like their philosophy. I would think nothing of helping a colleague come up with a unique coffee blend. These are comprised of about 50 people who are friends and work for different coffee companies. How did you connect with Batdorf and Bronson? I competed in coffee competitions at Batdorf and Bronson. It was only in the mid 1980s that they changed their format. What’s something most people don’t know about Starbucks? Starbucks original sales strategy was to sell equipment to brew your own tea and coffee at home. I knew it was time to make a move to a smaller coffee producer. Plus, you can’t have the best quality coffee when you are buying for 200,00 stores. I worked at Starbucks for years, and was promoted into a job that had me on the road 20 days a month, which I grew tired of. I eventually started working for Starbucks. As I got older I developed an appreciation for coffee. How did you get into coffee? I grew up in a family that never drank coffee. Batdorf and Bronson continues to produce outstanding quality coffees for restaurants and doing so while treating their employees and vendors (coffee bean farmers) with incredibly high standards. Though they are no longer involved in the business, their core ethos have remained intact. Batdorf and Bronson was started in 1986 by Dick Batdorf and Sharon Bronson. They source coffee beans from farmers in about 17 countries across the globe. If you’ve dined at many of the fine restaurants in Atlanta and had coffee, you’ve probably drank Batdorf and Bronson coffee. Batdorf and Bronson Coffee Roasters is 30! Ren Doughty invited us to tour the facility and find out what’s kept them successful for three decades.